Customer contact: How AI can help with the approach

Customer experience in digital commerce: Learn how artificial intelligence and technologies like SAP Emarsys are revolutionising online interactions in e-commerce. This article explores the world of personalised marketing, interactive content and automated customer service options that are paving the way for a seamless customer journey.

Digital commerce is experiencing an unstoppable upswing, but with it the demands on customer service are also growing. Jessica Bauer, Senior Consultant at retailsolutions, explains the latest trends that are shaping online retail. From personalised product recommendations and immersive experiences to the orchestration of marketing campaigns using AI-supported platforms - read the German article to find out how the use of innovative technologies is redefining customer engagement and setting the course for a data-driven, transparent future in e-commerce.

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