DEAL Magazin: "Omnichannel retailing: seamless networking of all sales channels". (Kopie 1)

Heiko Jungholt, Principal Consultant Retail at retailsolutions explains why nowadays, especially through omnichannel, the goal is that the customer no longer notices any difference between the various channels and also discusses the term "no-line retail".

Corner shop, flying retailer or teleshopping: the retail industry has always been subject to new influences and constant change. Selling goods in a retail shop, in a web shop or via digital marketplaces is already part of everyday life for many retailers and manufacturers. "In the jungle of digital and electronic trade, however, many find it increasingly difficult to keep track of the value of approaches in multi-, omni- and cross-channel - also in view of ever new emerging trends," explains Heiko Jungholt, Principal Consultant Retail at retailsolutions. Above all, potentials should not be left unused. Read more in the article in DEAL Magazine. 

Please note the article is available in German language only.