Omnichannel in B2B – Connecting data to gain a competitive edge

In today’s B2B landscape, success depends on the seamless integration of all customer touchpoints.

SAP solutions such as SAP CAR, UDF, Replenishment Planning and Emarsys create a unified data foundation for marketing, communications, and sales – in real time and with a clear customer focus. 

The result: consistent experiences, accurate forecasts, personalized offers, and greater trust through transparency.

Read the full article to learn how companies are successfully implementing omnichannel strategies. Frank Theobald, Managing Partner at retailsolutions, shares how to boost efficiency, strengthen customer loyalty, and secure a decisive competitive advantage.