Marketing Börse: "Retail in transition"

The world of retail is changing - this is more true today than ever before, explains Florian Kraus, partner at retailsolutions, in the latest article from "Marketing-Börse".

In today's world, companies are confronted more than ever with volatile markets and geopolitical events such as Brexit or the Corona pandemic. In addition, the rapidly advancing digital transformation and constantly changing customer needs make it difficult to assess market and future developments.

"Only companies that are digitally well-positioned and offer their customers a consistent shopping experience across multiple channels and succeed in retaining regular customers will survive on the market in the future," says Florian Kraus.

The detailed report on how technical innovations and the use of the latest software solutions support retail companies on their way into the digital future and what enormous potentials result from this, which was published in the german news outlet "marketing Börse" can be found under the link below.  Please note, that unfortuntaly it is avaible in German language only.