In today's business world, data is an important basis for efficient management, customer satisfaction and well-founded analyses. Particularly in retail, where the amount of data plays a central role, companies must be able to react flexibly to changes. Ruth-Maria Katemann provides insights into the challenges and opportunities presented by various analytics tools. From embedded analytics, which works directly in the source system, to the SAP BW/4HANA data warehouse application package and the cloud-based SAP Analytics Cloud - discover the many ways in which companies can optimise their data and use it in company-wide processes.
