Andreas Schönecker, Head of the Omnichannel Competence Centre at retailsolutions, explains the innovations behind the solution in this article. Thanks to detailed information on product availability and optimised fulfilment strategies, SAP OMSA supports retailers in finding the balance between customer satisfaction and efficient order processing. Find out, among other things, how the integration of AI in SAP OMSA helps to respond precisely to customers' needs and optimise their shopping experience.
