Optimised merchandise management at migrolino:
Higher sales in a small space

  • migrolino AG is one of the leading providers in the Swiss convenience market with shops at
    railway stations, petrol stations and in selected city locations

  • It is a 100% subsidiary of the Migros Cooperative Association

  • migrolino AG is currently active in 319 locations in Switzerland (as of 2019)

  • The shops are either run by migrolino franchise partners or together with the strategic partners
    Migrol, Shell and SOCAR in combination with a petrol station

  • Under the name migrolino-wholesale, migrolino AG is also offering logistics and services
    to partners outside the migrolino family since 2014

Further information: www.migrolino.ch


Success Story

Optimised merchandise management at migrolino: Higher sales in a small space

With its convenience shops, migrolino offers its customers a well-selected core assortment despite the small space available.
The demands on merchandise management are high: out-of-stock situations should be avoided as well as unnecessary stock-keeping, and the procurement of goods should be as simple and efficient as possible.

  • Offering a wide range of fast-moving consumer goods, from fresh and frozen products to ready-to-cook convenience food

  • Small sales and storage area

  • Optimisation of business processes

  • Consolidation of all IT systems on a single platform

Implementation of SAP Retail Store at migrolino
By merging the IT systems, all the warehouse processes now run together on a single platform.


  • Mobile data entry MDE

  • Automatic generation of order proposals

  • Connected to the Witron Warehouse System

  • XI (PI) as a data hub for all interfaces

  • Stock list includes images

  • Credit card payments via SAP Retail Store

  • Web shop connection

  • Supports “CUMULUS”, the Migros loyalty programme


  • Optimal handling of store processes - from procurement and movement of goods to sales transactions

  • Processing of the orders via mobile data entry by the employees directly in the stores

  • Constant and complete availability of stock through automatic generation of orders and suggestions in the distribution center


retailsolutions helped us to successfully implement SAP and optimise our business processes. The foundation for
further growth has been laid.


B. Löffel,

Head of Controlling migrolino AG