Integrated promotion planning in SAP with RapidRetail Promotion Planning & Calendar at Volg

  • Founded in 1886, the Volg Group is part of the Fenaco Cooperative

  • Swiss convenience store retail organisation in the German and French-speaking
    parts of Switzerland, headquartered in Winterthur

  • Store formats: Volg village shops, TopShop petrol station shops and Prima sales outlets

  • 586 Volg shops, 231 outlets of independent retailers, 107 TopShops at AGROLA service stations,
    924 supplied points of sale

  • Supply via 3 distribution centres

  • Revenue CHF 1.768 million (2020)

Further information:

Success Story

Integrated promotion planning in SAP with RapidRetail Promotion Planning & Calendar at Volg

Volg selected retailsolutions' RapidRetail Promotion Planning & Calendar (PP&C) add-on to optimise the planning and analysis of all marketing activities beyond SAP standard capabilities.

  • Holistically integrated promotion planning process without media discontinuities

  • Consistent monitoring of advertising budgets

  • Modern and clear user interface (Fiori surface)

  • Convenient operation through mass maintenance, drag-and-drop and visual display

  • Low support effort / high economic efficiency due to reduced interfaces

RapidRetail Promotion Planning & Calendar

As part of the introduction of the holistic promotion planning solution, the RapidRetail Promotion Planning & Calendar solution was installed directly on the SAP ERP system.


  • (Visual) rough planning of activities, advertising material and advertising spaces on an annual basis

  • Personalised views with mass maintenance

  • Intuitive management through drag and drop as well as copy paste

  • Fully integrated promotion process with integration in pricing, condition contract and advertising agency


  • Time savings in the end-to-end process (copy and paste, real-time processing)

  • Improved transparency, evaluation options and greatly reduced susceptibility to error

  • Reduced effort for a future upgrade to S/4HANA through Fiori App and standardised interfaces

  • Short project duration of only 3 months


We extremely value retailsolutions for their expertise in helping organisations like ours to maximise the return on investment from SAP CAR and SAP F&R implementation.

We are continuing an ongoing engagement with them to achieve further system efficiencies.


Kosta Ouskov,

Operational Excellence Manager –
Systems Optimisation


The introduction of PMR promotions and planning tools has optimised our promotional functions in the Support Centre and our stores. We have gained many efficiencies and are already coming up with new ways to potentially add to these functions to enhance other areas of our promotional activities. Vendors are excited to use the new portal functionality and are enjoying the immediate visibility this provides them to assist with funding allocation and forecasting of upcoming promotional activity.

Foodstuffs South Island

Amanda Beatty,

SAP Retail Support Manager


retailsolutions brings a lot of experience in the retail industry to the table. In addition, there is the technical know-how and expertise of retailsolutions, with which we were far more than just satisfied.
Through the cooperation, a considerable increase in efficiency was achieved in our company with the implementation of retailsolutions' RapidRetail Promotion Planning.


Mario Martins,

Lead Digital Corporate Development, Volg


retailsolutions really took their time to understand the business process, which means they also suggested changes in the system that would make the business process itself more efficient.

I think that was an important part of this successful implementation.


Jenny Ekholm,

Business Retail Process Specialist


From an Axfood perspective, it has been a great experience working with retailsolutions. The team has really done an excellent job and I think we would not have had such a successful result without their knowledge and skills on SAP PMR, retail and promotions.


D. Lindmark,

Project Manager


Within a very short time we have all 5 chains represented in the promotion planning apps.
So we are doing great, thanks to a well-built solution by retailsolutions and good testing by our end-users.


Ine Seidel,

PMR Application Specialist